Sunday, 24 April 2011

The Cba identity and what i would change


I think the cba logo works quite well despite being quite boring, it does the job and the colours work very well for archeology. I think i would of used green too.

  • The name CBA  needs to go, as its the text talk slang for cant be arsed.
  • the problems are
  1.  it says cant be arsed
  2. its a council, 
  3. they are british
  4. and archeologists
  • and all three of those words needs to be in there ideally so its going to have to be something quite similar, and also not too long, i think 4 words max.
  • for example...British archeology society together and really digging  (bastard would be too long)   
  • it needs to be an acronym, i know the bloke who gave us the brief hates them but the cba wont and thats what they would want. Its not like they are a bad thing, a hell of alot of very successful company's use acronyms. Also, as he said thats how government, council people ect talk, in acronyms.

No comments:

Post a Comment