Renaming the brand

I dont think that the name should be changed that much, the three words it has, it needs cause they are a council of British archeology. The words could just be rearranged so the acronym doesnt stand for the web/text slang for cant be arsed.
My ideas are...

• B.C.A British Council of archeology
• B.A.C British archeology council

• B.A.S British archeology society (may not work cause i dont know if you can use the word society instead of council)

I think im going to go with the B.C.A